The Book Redefined


Refers to the common advertising approach of buying 30 or 60 second ad placements on a particular station. Before an advertiser buys spots, it must produce one or more commercials. Then, the company or its ad agency buys a package of spots through a network or station.

Dribbling is a means to an end. Planning is like that too and plays a significant part of our process that drives us to score every time. The storytelling in this spot is key to the brand’s messaging that empowers individual growth by living life without limitations and practicing an active way of life.

Floating on air? We certainly felt this way when we brought our artistic vision to reality for this spot promoting our client’s brand in London. The end result is thought-provoking and leaves the audience wanting to resist everything except temptation.

When gourmet cuisine is met with our team’s meticulous execution, anything is possible. For this spot, we chose an exhilarating, classical tempo and edited the shots with a fast-cutting technique which allowed us to share a lot of information in a short amount of time.

Combining the perfect ingredients to create one of New York’s best burgers is exactly what our client did so we took it to the street to find volunteers to do a taste test. With little direction provided, we captured each participant’s natural and authentic reaction using medium and close-up shots. A short content video like this is a great way to increase engagement on social media.


  • Wood, Uncoated Paper